BTEC L3 Travel & Tourism - KS5

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Students studying BTEC Travel and Tourism will gain an in-depth understanding of the nature, scale and factors affecting this globally important industry and the impacts of tourism on global destinations. They will develop the skills to critically analyse this industry and suggest ways for it to become more sustainable. Students will also develop strong interpersonal and intrapersonal skills as well as a passion for Travel and Tourism. Successful completion will increase employability in the travel and tourism sector or wider business, a route to an apprenticeship or entry to Further Education. 

 

Exam board: Edexcel

Qualification: BTEC Level 3

Coursework: 42%

Exam: 58%

Exam Structure:

Students sit 1 x 90 minute examination in the May of Year 12 (World of Travel) and an additional exam for 3 hours in May of Year 13 (Global Destinations). Their paper in Year 13 is based on a Pre-release element and 6 hours monitored research time to produce notes that can be taken in to support students in the examination. 

Specification

 

Unit 1: The World of Travel and Tourism. This unit introduces students to the nature, scale and factors affecting the travel and tourism industry. Students are assessed via an externally assessed examination in the May of Year 12 (90 minutes).

Unit 9: Visitor Attractions. In this unit students’ study 2 contrasting visitor attractions at depth to investigate the nature, role and appeal of visitor attractions; how they meet the diverse expectations of visitors and how they measure their success and respond to competition. This unit is assessed through 3 internally assessed assignments.

Unit 2: Global Destinations. This unit enables students to locate and understand the features and appeal of global destinations. Students learn how to evaluate different travel itineraries to best meet different customers’ needs and they evaluate consumer trends that influence the changing popularity of global destinations. This unit is assessed via an externally set 3 hour examination. Students are given pre-release materials to study for this examination and conduct 6 hours of monitored research that can be taken into the examination.

Unit 3: Principles of Marketing in Travel and Tourism. In this unit students produce a report that evaluates the interrelationships of marketing and customer service and the importance of the 4Ps in marketing theory. They then put this theory into practice analysing the marketing approaches of 2 contrasting travel organisations. They also get the opportunity to conduct primary and secondary research to identify a new travel product or service and produce a promotional campaign for this that also evaluates how well this campaign meets its objectives.  This unit is assessed through 4 internally assessed assignments.

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